Callahan--I've got two articles for you this week. The first one is a description of international radio in Africa. I found it extremely interesting. I hope you do too. The second is how NPR is having to rework itself in reaction to social media. This one is a bit longer, but still interesting. In your blog responses please discuss how current pressures are affecting radio. What is the future of the medium? How will this affecting international communications? Of course, if there was something that stood out to you I would like to read that as well. Good luck!
Please read both of these articles by Tues. We'll have a presentation on Thurs.
http://www.inaglobal.fr/en/radio/article/international-radio-stations-africa
http://www.academia.edu/2492654/Reshaping_the_Public_Radio_Newsroom_for_the_Digital_Future
The emergence of social and digital media is affecting radio by causing it to reconsider its original platforms and attempt to converge different media outlets to better reach the needs and wants of the audience.The example of NPR in the second article described the difficulties of doing this. I think the radio as a source of news is declining and will continue to do so in the future. I feel that in our generation radio as a main source of information is used by very few. I rarely listen to the radio and if I do it is not to listen to the news but for music and entertainment. I think this is the biggest battle radio stations will continue to face as listeners find other mediums on the internet that can provide quick and easy access to specifically what they are looking for. We live in a user controlled society and this is difficult to accomplish through radio where listeners have little control as to what they hear.
ReplyDeleteThe decline of radio and the integration of digital media presents an interesting scenario of international communications. The first article discussed international radio in Africa and how it relies heavily on international stations. I think that if the use of radio continues to decline or does not adapt successfully to using digital media countries like Africa will be adversely affected. The stations located there may in turn receive less funding and attention. This could in fact be positive if it elicits a response of local citizens to put forth a greater effort to establish local radio stations on their own.
The first article focuses on the history and current status of radio in Africa. In Africa, the political climate directly influences how the radio is run, including even which language the content is broadcast in. When the UN enters countries on "peacekeeping" missions, they dominate the radio. As the article mentions, it is important that small, private stations increase in prominence and influence to produce content that is unbiased that adheres to what listeners want.
ReplyDeleteThe second article discusses what NPR is currently doing to stay relevant in a social media dominated society. NPR realized that technology was changing, and that in order to stay relevant, their organization needed to change as well. In order to do so, they needed to become more of a horizontal organization instead of a heavy top-down organization. I think that NPR represents a company that targets a wealthy US audience, so they will adapt and embrace newer technologies to stay relevant. There is a specific audience of people in the US that will always listen to radio for a variety of reasons based on their needs and wants. Outside of the US, there are specific groups of people who will always listen to the radio due to need. As communication technology grows, countries with populations that have access to improving and new technology will adapt, although I think the medium will always be around, in traditional radio formats or though online streaming.
I thought the NPR article was very interesting as it described this case study about how media networks are adapting as companies to the ever evolving changes in technology society. Reading the article made me realize why and how it is so difficult for companies to become more digitally minded in their corporate endeavors. In the United States, its constantly important to be evolving and changing with the technology to stay up to date and an authority in the communications arena. However, I think that in different countries that are still developing, they might not necessarily need as many technology evolvements. For example, Africa still has a high need for radio, hence why it is still a strong media outlet there, but not as strong a medium in coutries such as the US where the focus is more on digital, internet, and social media outlets.
ReplyDeleteI grew up listening to NPR, so naturally I was very interested in reading an article about their process of transforming into a medium beyond just radio broadcasts. NPR has recognized the need to adapt to changing and constantly advancing technologies, and I think they have done so very well. It is obvious from the article that the primary focus is on the United States, but I don't think that's an issue because that is the source of their primary audience. As people desire (and ultimately come to demand) information to be accessible to them 24/7, NPR has changed their formatting. Radio broadcasts only appeal to part of the population, so in order to get news and information to a larger audience, NPR has welcomed the adoption of new technologies. The CEO of NPR called his vision "Newsroom 2.0," and marketed it as a way to get digital information, "Not just in audio, but in text,and video, and photography, and graphics, and whatever else comes along" to NPR listeners and followers. Again, I realize that most of these developments only appeal to a Western audience, but I don't think that's necessarily a bad thing. Certainly Western countries can and should share their advancements with less developed countries in order to get them involved in the global conversation, but I think perfecting methods locally before sharing them on a global scale is also extremely important.
ReplyDeleteI think that it is very interesting to see how the internet is affecting radio. While it is clear that radio is relied on much less for news since the internet, I don't believe that it will disappear. Radio producers need to focus on the strengths and advantages of radio and find new ways to attract listeners.
ReplyDeleteAs far as developing countries are concerned, radio seems to be far from extinct outside of the western world. Now that developed countries rely much less on radio, international audiences will begin to be increasingly important to attract. Just as television content in America is influenced by international distribution, radio broadcasters will increasingly rely on foreign markets to sustain themselves. This will probably have a substantial influence on the radio content in the UK, France and Asia. This change that is taking place will also require journalists to be more flexible in their reporting. News is no longer gathered for newspapers alone, but is distributed across a variety of channels. The fact that news is being gathered for TV, radio, newspapers and Internet could also impact the types of news that are reported. It will probably take some time before radio finds its new place after the dust has settled.
Both the articles were interesting because they showed two different angles to obtaining success through flexibility and adaptation. In the NPR article it was interesting to see how flexibility was the key to success yet at the same time is a very vague word. This is something I've realized in many of my other classes when they talk about the shift from Radio to TV and Newspapers to Internet. Truly there is no magical formula or one set way to continue growing and not disappear into oblivion. As it talks about in the article, NPR made this shift to stay alive which ultimately changed their organization as well as the journalist who also have accepted the change. Because of this acceptance and ambiguity of flexibility, I believe NPR will continue to be successful because they have reshaped themselves the same way their public has, into a technological age. With the African radio article, you can see the same thing, the stations that did the best were those that were flexible to change and adapted to what their public needed. An example is how by having stations in multiple languages they were able to connect better with the people and obtain more listeners because of it.
ReplyDeleteThe pressure to become a jack of all trades in a newsroom setting is something that frightens the older generation, according to this article. As a younger journalist, I'm used to being told that I need experience on camera, off camera, on the web, in the sound booth, in the control room, etc., so it's expected, but for previous generations that still run radio news, that isn't the case. This does not necessarily mean that radio is dying though, in fact I agree with the statement from NPR that their 32 million listeners are only expanding through radio and web. People still listen to the radio in their cars, and that is the primary reason why I believe it's going to stick around. Sure, newsrooms that specialize in radio should expand into other forms of news but it's not necessary to become a 24-hour news outlet like CNN. I love how NPR says they aren't concerned with updating people with incremental facts as stories progress as much as they desire to give people their take on the biggest news of the hour, which is what a lot of people want to hear. They just want to know how people feel about a topic, and radio does that in a non-intrusive way.
ReplyDeleteIt was interesting reading about the effects of the Internet and progression of digital news on radio. The radio is becoming much like newspapers in their decline. Many newspapers have gone digital, and radio is having to make changes because of this same digital change. Personally, I have never liked listening to NPR, even when I was younger. I have always looked to other sources for news. NPR producers and other producers of radio are going to have to continue to change with the times. Without innovation and new ideas, radio will continue to struggle.
ReplyDeleteRadio can find new ways markets in international countries and areas less developed than the Western world. But as they continue to develop, radio will continue to have to change in every market. These new markets will provide limited, but new opportunities. It is a shame that just like print newspapers, radio is also being affected by digital news and new media outlets. But as time goes on, progress and changes are always happening, technology is progressing, and progression has both pros and cons about it.
In the first article, I thought the most interesting thing was that international radio stations have almost no presence in the two most powerful countries in Africa: Nigeria and South Africa. But they are receiving record audience figures in some African capitals and are even listened to by half or two-thirds of the adult population. I think it's very interesting that Nigeria and South Africa do not allow FM radio stations for foreign stations to be set up in their countries. Like it said in the beginning of the article, only one station in Africa can claim to be pan-African, and even this station is far behind any UK or France stations that have hundreds of transmissions. They are listening to the outside world but not giving much back.
ReplyDeleteIn the second article, NPR faces becoming like the print news industry, and face a steady decline. The CEO then went around to a lot of different newsrooms and took the best ideas and practices from newsrooms and applied them to radio. They then faced what some newsrooms faced, which is an identity crisis as they tried to adapt to the news media. Eventually they realized they needed to make their content available in a number of different forms because NPR listeners now used a number of different platforms. I think the most important thing they changed was being open to change. This need for flexibility to adaptation is so important in this changing media world.
For the first month of last semester, I lived at my parent’s house in Park City and drove to Provo every day. In my car, I don’t have a hook up for my iPod so I can’t listen to music. My only forms of auditory diversion from the road are CD’s or the radio. After a few trips I got sick of my CD’s are really started listening to the different programs on the radio. It was the first time in a long time that I really listened to the radio and it is interesting, as my professors have polled my classes how few students listen to the radio. I think that this is a growing trend as so many of the media consumers of today are turning away from radio. I certainly wouldn’t have if I had the option on my drives to listen to the music of my iPod. Spotify, Pandora, and iPod music are choices of today as the outlets that people listen to. It is understandable, that as with many of the radio powers in Africa, that radio is starting to die out. We see this as many are beginning to pull funding and radio news seems to head in the same direction of print media. This may be another effect of the cable TV and specifically cable news systems. Cable TV allows for opinions to be expressed and if it doesn’t align with the views of the viewer, they can look for a new channel until they find one that fits their beliefs. This may be the downfall of radio as NPR and other forms of radio can take time to get to the point a listener wants to hear. In contrast, they can find that point faster online or listen to the highlights of it later instead of waiting through a NPR or other news radio broadcast. The article even mentioned the thoughts of NPR saying, “We will not be a breaking news site-we won’t be up to minute …or incremental shouted-out news of the second, but we are going to have NPR’s take on what are the NPR stories of the hour–part of NPRness is the story selection.”
ReplyDeleteI think the future of this medium is in trouble, but I don’t think that it will totally go away. Funding has dropped for many groups but radio has aspects to it that set it apart. Radio has an interactive aspect that other mediums lack. Radio allows listeners to call in and give their own voice. This is why I feel that things like sports radio and other radio talk shows will do well. These programs however, will have to go even more towards how television talk shows are, with loud personalities dominating the airwaves and people having to do outlandish things to gain followers that get news from other stations, TV, or the internet.
Eric Vincent
I think it's really interesting how Africa consumes radio about international topics but that they don't have a strong radio presence. It seems as though they could be susceptible to other countries' influences.
ReplyDeleteI think the future of radio is that of a niche market. It has already gone in that direction. Certain stations play certain types of programming. It will just continue in that way.
With that, a few international presences will own the market for international radio. We will get news from just a few sources.
Although radio in the United States seems to be taking a turn towards online radio and other items, I found it very interesting that radio is still so widely used in poorer countries. I think that radio needs to capitalize on this strength and gear broadcasts to those countries. They can produce different content for online radio and broadcast radio in order to address both publics and still send the message the station wants to send.
ReplyDeleteI think the future of radio will be to hit markets that are interested in their message. I also think it will become a medium that is handled online. This will increase the international communication in some countries, but if radio moves completely to online stations, it will be disregarding a large public such as the one in Africa.
I thought the reading about radio in Africa was interesting because it showed how in non-western countries that international radio is a more important medium that is somewhat more controlled by outside forces rather than a number of true Pan-African stations. On the flip side the second article about NPR showed how radio news in the United States is facing a threat of decline much like printed news and seem to be becoming more of a niche type market from pressures from new technologies such as the internet. What I found to be most insightful was the unlike printed newspapers who's idea of change in the digital world is to simply do the same things only now with digital mediums NPR was much different in that they tried rethink everything. NPR realized that changing with new technologies and challenges means more than just switching over to the digital format. To be relevant and even grow their audience NPR has embarked on a journey that will take them in directions perhaps they had never considered before with news through their traditional audio but also photography, text and more. I believe that this kind of forward thinking will be tremendously advantageous for NPR albeit quite difficult to achieve. It was nice to see the example of NPR as a news agency that is faced with a big challenge and instead of grasping for fleeting demographics as audiences move to other sources for their news NPR is actually redefining themselves to ensure they are part of the future of their audience.
ReplyDelete"Transform or Die" this is pretty true in all forms of journalism. The media is changing every day and the infotainment world is intruding on journalism territory AND people just don't really care any more. But I must say, the articles didn't shock me. I knew the trend for radio was going down in the western world but staying strong in less developed countries. Radio waves travel far and the cost of a radio is tiny in comparison of a TV and all the connections that must happen to make that work. Just like how in the 20's people in America would huddle around a radio, that's still happening across the world. But a radio isn't enough to stimulate our over stimulated American minds any more. We want visuals with flashing lights and graphs and animation.. and that just can't be provided through radio. We have the video game and E news to thank for our spoiled way of intaking information.
ReplyDeleteI always have and always will, struggle with radio. I feel lots of people have this same view. It is so saturated with ads and it is behind the times. The internet is offering all the good points of radio without the bad. Saying this, I don't think it will die out, but only those who need it will go to it.
ReplyDeleteInternational radio is becoming much bigger, and being international, I am grateful for this. It is just not a solid source of income compared to online sources, and so I think many stations are struggling. As they struggle, we get more ads.
I really feel like the Situation with Africa is interesting. They are consumed with international radio, but don't have their own presence at all. I don't know if this is a positive thing, as they don't give back, and are easily influenced.
The radio industry fears that it will die just as print journalism is dying. They credit the change in radio to the shift of technologies. In order to stay competitive in the radio industry they need to keep up with the new innovations and technologies, if they don't do this they may fail. If the US radio changes along with the technologies I think it will pressure the international stations to change to stay competitive.
ReplyDeleteI thought in the article about Africa this quote was interesting "Developing countries continue […] to ‘consume’ world information generally created by developed countries and which tends to maintain people in the third world in a certain state of alienation..." I think this is meaning that when consuming foreign mediums it doesn't allow developing countries to create these mediums, which keeps them behind developed countries. This keeps them separated from other countries and doesn't allow them to improve, sometimes.
It was interesting that the author of the NPR article said how NPR's future was more than just sound. Sometimes when I read things like this I think it is just a radio or journalist enthusiast who really wants his or her communications medium to survive.
ReplyDeleteI believe more in the transform or die statement, but this is why he says NPR will survive and be fine. They are making transformations in their staff, newsroom and multimedia. This is what the consumers want so to survive they have to adapt, even if it isn't what their roots are.
In the other article, it was interesting that the poorer countries are enthralled with radio. I wonder if in a few years when they have more access to television if it will be the same thing while America will have moved on from TV.
I feel like here in the US, we so many options when it comes to radio. There are thousands of stations for music, talk radio, and now we even have XM/satellite radio. I feel overwhelmed when I think about it all. It is interesting to read about radio in Africa and how it contrasts with the system we have here. I was surprised to hear that China had a growing presence on the airwaves in Africa. This article only solidifies everything we have been talking about concerning the north/south gap.
ReplyDeleteThere is no doubt radio is changing. I think back to when I was a kid when radio was one of the only media I used to listen to music. Now the only time I listen to traditional radio is when I am driving. Internet radio, like Pandora, and Spotify are popular these days, but I think even they face similar challenges. People want to be able to choose exactly what they listen to and when they do it, it is in the nature of our changing society.
Who knew China had an interest in radio in Africa? I find it interesting that China is expanding its bounds in the African continent. Since Africa is unfortunately behind the times, it would make sense that radio is still a prevalent way of communication. The "peacekeeping radio stations" were irreplaceable which means they are so reliable in these African countries. It would be interesting to study how the effects of outside radio stations have effected coverage of local African news. The radio waves in Africa are dominated by outside groups. How could they have Africa's self-interests fully in mind? The future of this medium is a turn towards Internet. I was reading in the Economist magazine and it talked about how cell phones and data plans have exploded in Kenya. This new medium will take over and radio will be broadcasted through this new medium. This is what is happening already in the northern hemisphere with podcasts. I believe it will happen in Africa as well, once internet becomes more prevalent.
ReplyDeleteWe see this happening with stations like NPR. They have to adapt to the new medium in order to survive. They have had problems along the way but they have been successful in surviving in this new medium. I currently have NPR on my phone and I use them to listen to "All Things Considered," "Car Talk" and top news stories. There app is modern, adaptable and appeals to the new generation. Because they are open to the new medium of internet, there radio station has been able to stay afloat. They not only produce audio, but photography, videos and a strong internet presence. They are still around because they are constantly trying to innovate. If we accept change and now it is coming, it is easier to adapt to it. If NPR remains aware of the ever-changing internet medium, they will be able to remain a strong and successful presence in the news media.
It was interesting how adaptable and enthusiastic NPR was about making radio work in the changing world. While radio has not been as impacted as newspapers with the advent of the Internet, it is a smart move to already start thinking about how they can better fit the needs of their audience. I thought flexibility was the key, especially in this time where there are no set ground rules. Instead of having a negative attitude all of us as journalists in our respected fields can be excited and optimistic about the future, even if it is not known.
ReplyDeleteJennifer Riggs
From the first article it seems like Radio has always struggled in Africa. It has never found a proper place, or source. It seems like private African Radio stations are the only way to get some non-international radio stations inside the countries. Africa N (degree) 1. Is the only Pan-African station, and its success is on a decline as the sponsorship changed. And the trust in the station was lost. As an American I had never thought uniting a nation through radio was of that much importance, but I believe in many of these places Radio is one of the only news sources. So having one you can really trust is important.
ReplyDeleteI find it really interesting that NPR made it clear that they were investing in retraining current staff. As opposed to hiring those who already know where the future of Radio is. This says a lot about NPR. I think it was also very smart on their part. Educating their team of the benefits of new technology will help their journalist/ broadcasters use the media well, instead of resent it.
I think the future of Radio is online, sadly. Although I don't think people will ever convert over to paying for radio in your car, I think people have found ways to access the free resources online from their car. Radio is however such a staple I don't think it will ever disappear its been a way to communicate in emergency situations for years. Also everyone loves turning on the radio and hearing their favorite song. It's not the same when you choose it on your ipod. Radio wont die.
Once, radio was one of the most captivating means of communication. People would gather their family and sit waiting for specific programs. Now, traditional radio is on the decline in more developed countries. It is an inexpensive way to communicate, requiring only the initial equipment fee for users, which contributes to its popularity in less developed countries. However, audiences today want more personalized content.
ReplyDeleteMost often I listen to songs on a personalized internet playlist. Digital radio gives many people the option to tailor a "radio station" for themselves. I only listen to the radio in the car. Even then I do not listen to it every time. I mostly listen to it when I want to know what's new in the music world. In this way I think that traditional radio won't ever go completely away. There will always be an audience for new songs or listening to the news.
It's interesting that Africa is using so many international sources for radio. I guess a lot of the people in Africa enjoy listening to other countries and how they live. With some of the horrible things that happen in Africa, they might like listening to radio from a place that has a more stable setting.
ReplyDeleteI think that the future of radio is going digital and web-based. With different stations like Pandora, Grooveshark, and Spotify, people are being able to customize what they listen to and only listen to things that they like. The popularity of local radio is rapidly decreasing and the future of local radio is probably going to die out.
I found the NPR article fascinating and thoroughly enjoyed how they have found their place in the Internet era. However, the mobile era is the one that will truly change radio in a ways we are just now seeing. As the Internet era forever changed the music industry, so does the mobile era change the radio industry. With the ability to stream music and podcast from the web and more importantly to play them in the car straight from smartphones, it isn't enough for AM/FM radio stations to simply be the simplest solution for passing the time in traffic. Internet radio and specifically podcasts have seen a resurgence in the last few years thanks to the ease of creating, distributing and accessing these programs. Downloadable radio shows are like Hulu for primitive TV; you don't need to be listening when the show goes out live and have the ability to listen later. With that time shift in audience participation, production quality and value become the most important features of a radio segment. I think that with the changes and possibilities brought on by the mobile era that the radio industry will evolve and improve drastically. The dated and archaic methods that have shaped the radio industry for decades are finally being challenged, and I think it is about time.
ReplyDeleteRadio, like other forms of international communications, is one big game. That's what was going through my mind as I read the article about radio in Africa. The radio situation just seems so sketchy to me. This article touched on the concern in radio that we've already talked about as it relates to other media: the north south gap. Sub-Saharan Africa is open to international information and incredibly dependent on foreign broadcasters. This was referred to later in the article as "enormous cultural dependence". While a few of Africa's own radio stations were noted, they were portrayed as lacking credibility, professionalism, and importance. This quote from the article is spot on with what I've previously mentioned: “Developing countries continue […] to ‘consume’ world information generally created by developed countries and which tends to maintain people in the third world in a certain state of alienation and, at the same time Western people in dangerous ignorance of the circumstances in these countries, while comforting them in their smug assurance of their industrial, technological, cultural ‘superiority’ [...] and therefore the superiority of their civilisation”).
ReplyDeleteIt was interesting to learn about NPR's efforts to change with the times and full embrace the attitude of "transform or die" in response to the digital age. When a station makes such a conscious attempt to stay relevant and deliver according to consumer wants/needs, it makes me really want them to be successful! With the "Newsroom 2.0", NPR will now offer content via text, photography, video, etc. in the online and mobile space.
There was a point made in this essay that I could really sympathize with as it relates to advertising (my major/craft). It mentioned that journalists feel imposed upon by technology and can't always see how responding innovation will benefit the work of their news organization. Similarly, the switch to digital has completely changed the advertising industry. There are now ad agencies completely devoted to digital. But I, like the journalists mentioned in this essay, am resistant to this and long instead for a vibrant printed magazine ad or a hilarious 30 second spot lodged in the middle of my favorite TV program.
I thought that the article on radio in Africa was especially interesting because radio is such an outdated medium in Westernized countries. Although we still have a healthy radio industry in the U.S., it is nothing like what it used to be back in its heyday. This affects international communications because it reinforces the North/South divide. They are not excelling in technology the same way that the U.S. is and they are not using the same technology that we are now. If Africa continues on the developmental road that it is on, they will never catch up to Westernized countries.
ReplyDeleteThe commentary on NPR was the most interesting part of today's reading, for me. It is interesting how much social media could be seen as a threat to traditional media, and how it is forcing radio to evolve. I thought about my relationship to radio. It has become a bit of a flat medium. I only listen to the radio in the car, and even then get frustrated by the repetitiveness and heavy advertising it represents. Like the typewriter, I feel like radio has become somewhat bulky and outdated.
ReplyDeleteHowever, NPR has made a wise move in choosing to change its approach. I personally have sought out NPR radio programs online. I enjoy the fact that you can listen to it more as an entertaining podcast, listening to it at one's leisure and at a time that suits the listener. I think the idea of the "newsroom 2.0" is quite an interesting concept.
I agree with tbusath's comment, that the future of radio lies with customization. People will still use radio content if it is convenient, uploaded to the web and they can choose what (and when) they listen to on the radio. It might not serve the same function -- instant news, information and streaming music -- but even if it becomes mere entertainment, on storage, at least it will survive.
I think what Africa N1 is doing to unite the countries through the common radio station is remarkable but something that could probably only work in Africa because of the common language and developing status of their countries. "Transform or Die" I think is the case for most media systems. I have never been the biggest fan of radio from a marketing standpoint just because of the ad saturation level. With a public as tech savvy as we have in the western world, it is imperative that our senses be over saturated rather than under. Radio only occupies one sense and with computers in our pockets, we often need something overstimulating to maintain our attention.
ReplyDeleteI think NPR has the right idea to completely uproot how consumers feel about radio. I think a simply case analysis would show that for the most part, consumers in the western world use radio in order to create a type of white noise. For instance I only use the radio in the car. When I use internet radio sites I'm not paying attention to the ads or music so much as I need it to focus my attention on reading HW or news articles.
The North is dealing with how to innovate for the digital age and still make money off of media, while mass communication in developing nations is like a flashback from the past. This is a major example of the North South divide.
ReplyDeleteNPR is one entity trying to figure out how to adjust for this new age, by exposure to the web and structural changes. Part of me thinks, who listens to the radio at all today, but I remember over this summer I listened to the NPR for the first time and I really enjoyed myself. At the conclusion of the article it talked about experimentation with NPR and I think all major news entities should start doing experiments. Newspapers, radio, they are all dying. They should try charging online subscriptions or other means because the future isn't going to figure itself out without someone or some company leading the way.
Media is a business, especially when you notice that the top radio stations in Africa are from France and Britain. Only Nigeria and South Africa are resisting international radio stations. In most other countries public African stations are not seen as credible. Perhaps private African radio stations can win part of the market over. This is an example of the Iron Triangle. The North makes a profit off of media systems in the South, which are new to technology.
It was interesting to see that Africa takes a large spot in radio listening. The last paragraph I found most interesting. Africa is very dependent on receiving international information. However, the propaganda is ever present. The local stations are not credible at all, therefore they need outside stations to give them their information. The language differences create a large problem however.
ReplyDeleteI think that language is the biggest gap that we have in international media. Whether its radio, TV, or print, language separates us.
Recently, radio has become predominately internet based. There are Internet radio stations, that are more commonly used among younger audiences, in comparison with talk radio or am/fm radio stations. Most radio outlets available on wide platforms. In addition, you do not have to pay very much, usually it is just a subscription fee. Helper for the consumer as well as the produce. Radio creates a great deal of access for individuals across the world. While cell phones are dominating media interaction, radio is close behind because it is so widely available and has been around for such a long time. Radio allows individuals to stay and keep informed. Most of the content being listened to is broadcast news, most of which is internationally broadcast. Much of the programming is controlled by outside forces. Developing countries consume news given to them from developed nations. With this, comes a feeling of alienation because people find it difficult to resonate with the voices.
ReplyDeleteThese articles presented such an interesting perspective on the radio outside of the westernized world. It is such an outdated medium of communication and entertainment for that matter, and with a personalized radio available online… It’s interesting that Africa is responsible for a large portion of the radio listening and it is a very international media- with all sorts of propaganda. But Just like everything else the radio is a business and people are in it to make money!
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